Audio Books—Cracking The Marketing Code

Simply putting your audio book out on one or more distribution channels does not guarantee that people will purchase it and listen to it. All too often, the author thinks of the book as an “end in itself”, a business card, a trophy to show off, in order to impress people by saying that they have done it.  And so, sadly, the book remains on the bookstore shelf or a distributor’s digital server.The truth is that your book/audio book is the start of a relationship with your audience of readers and listeners. It may be one book/audio book in a series, or it may be part of a suite of other services and products that you offer.  It is a beginning, and not an end.
Developing and keeping those relationships requires marketing.

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